Review of APE: Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

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APE: Author, Publisher, Entrepreneur - How to Publish a Book by Guy Kawasaki and Shawn Welch

Do you like to read? Have you ever thought that you wanted to write a book? Are you an author who doesn’t feel that he is getting a fair shake from his publisher? Are you curious about the new wave of self published books that are filling thee shelves at Amazon, Barnes and Noble, and Kobo? Would you like to see how some authors can can create a buzz and how they keep that buzz going? If any of these sound like you, then you must grab this book and read it through. It works best on a tablet or smart phone that has internet access because there are many active links that you will want to explore.

The authors start by asking the question “Should You Write a Book?” They continue with a “Review of Traditional  Publishing.” After that they explore ebooks and why self-publishing might be the preferred way to go if you are an unpublished author. This is the “Author” part of the book. They then shift to the “Publisher” part and examine “How to Edit Your Book”, “How to Avoid the Self-Published Look”, and other publisher concerns. Then to finish it all off they talk about marketing and sales. This is the “Entrepreneur” section. Some topics are “How to Guerrilla-Market Your Book” and dealing with and using social media.reate a buzz and how they keep that buzz going? If any of these sound like you, then you must grab this book and read it through. It works best on a tablet or smart phone that has internet access because there are many active links that you will want to explore.

You will want to read though this book even before you start to write that first great book that is in your head. Then you will refer to it time and time again as you work on your pet project.

I give this 5 stars and recommend this to any aspiring author.

I received this e-book for free from Net Galley.

Description 

In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing.

Guy and Shawn call this “artisanal publishing.”

Artisanal publishing features writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read

APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is for you.

Product Details

File Size: 8543 KB

Simultaneous Device Usage: Unlimited

Publisher: Nononina Press; 1.0 edition (December 10, 2012)

Sold by: Amazon Digital Services, Inc.

Language: English

ASIN: B00AGFU5VS

Text-to-Speech: Enabled

X-Ray: NotEnabled

Lending: Enabled

About the Authors

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Shawn Welch is the author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps. Previously he worked as a senior media-editor for Pearson Education.

He also helped pioneer many of Pearson’s earliest efforts in iPad solutions. Welch has a BS from Kansas State University.

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